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A modern electric vehicle assembly line split in two: one side shows a Honda factory with machines s
Growth & Life

The Great EV Pivot: Honda Cancels US Plans While Lucid and Rivian Target the Midsize Market

The EV industry is undergoing a massive correction: Honda has scrapped its US production plans due to heavy losses and regulatory shifts, while luxury players Lucid and Rivian are pivoting toward the midsize SUV market. Lucid is targeting sub-$50,000 pricing and robotaxis, but Rivian’s base R2 model faces delays until late 2027, highlighting the sector's ongoing struggle with cost and scale.

JasmineJasmine·
A split scene showing a futuristic Rivian R2 in a modern assembly line with a '2027' sign, and a Hon
Growth & Life

EV Market Strategic Shift: Rivian Delays $45k R2 as Honda Cancels US-Made EV Models

Rivian has delayed the delivery of its $45,000 base R2 model until late 2027 due to pricing and cost challenges. Simultaneously, Honda canceled three US-made EV models amid financial losses, while Lucid announced a pivot toward a more profitable midsize SUV platform and a robotaxi concept.

JasmineJasmine·