#Rebranding

1 articles

A modern neon-lit branding sign displaying 'XBOX' in bold white uppercase letters against a dark, fu

Microsoft Officially Rebrands Xbox to XBOX

Microsoft has rebranded its gaming division from 'Xbox' to 'XBOX' following a social media poll, aiming to unify its brand identity with a bold, community-driven visual style.

Jason·May 16, 2026·2 min read